Custom software isn't just for big companies anymore.

For thirty years, custom software meant big budgets and long timelines — so smaller businesses did without. That changed. This short, plain-English guide helps you decide whether custom software is right for you: when to build, when to buy, and how not to get burned.

What's inside

• A 5-question test for whether your problem is even worth solving with software
• A build-vs-buy scorecard you can apply to any decision
• What custom software realistically costs — and how long it takes — now
• How to hire someone to build it, and the red flags that mean you're about to get burned

Written by Rod Castor — 38 years building software, now building custom tools for small businesses in three to four weeks.